Bayer Diagnostics

The Clinitek Atlas dual purpose CD-Rom was developed as a sales and training tool (deliberately with no sound) that featured photo quality interactive 3D graphics. Coupled with text support for every feature and benefit of the unit we were able to accomplish serveral very important goals; a) ensure consistency of product message and information b) allow the the sales person to deliver his/her presentation in their own words without missing key information and c) allow the rep to pre-qualify a physician's interest prior to undergoing the costly task of delivering an actual unit to the doctors office to facilitate a live demonstration and close of sale.

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